Ladbrokes Sports can trace its beginnings as far back as the 1800s when Harry Ogden became the first professional bookmaker in the UK.  In 1886 Pennington and Schwind became commission agents and they began backing horses that were being trained at Ladbroke Hall.  Arthur Bendir became partners with Schwind and Pennington and is thought to be the founder of Ladbrokes Sports and became the first bookmaker and punter.  Jim Mullen is the current CEO of Ladbrokes Sports and in 2016 Ladbrokes merged with Grand Coral and is now known as the Ladbrokes Coral Group.

Ladbrokes Sports is considered as one of the UK’s largest bookmakers offering special bets with high limits. They are licensed by the UK Gambling Commission and the Gibraltar Gambling Commission.  The company has a workforce of more than 14000 staff and have offices in Ireland, Belgium and Spain with a total of 4288 sports betting shops. Ladbrokes Sports also have betting shops at 8 of the FA premiership grounds as well as 9 racecourses that includes Ascot.  They have betting markets available daily accessible on the Internet, mobile Internet and telephone

The site makes use of Orbis Technology and is well designed and user friendly and the site covers a range of sports such as American Football, Horse Racing, Baseball, Boxing, Chess, Snooker, Tennis and many more.  The site also offers other forms of gaming such as online casino, bingo as well as poker.

Betting Options

Ladbrokes Sports has a live betting feature also known as “In Play Betting” which bettors will find on the homepage and the site has a range of live markets for each event.

Bettors can place bets in 4 ways, via Ladbrokes Sports shops, online, mobile and phone betting.  Their odds are offered in the UK, decimal and American formats.  Ladbrokes Sports have live streaming from Raceclubs, Virtuals, Racing UK, At The Races, matches and Live Greyhounds.

Like phone optimized sites offering horse bets in Australia, Ladbrokes Sports has the option of a mobile app where bettors can place bets; check account information using a tablet or mobile phone. There is also an app for iPhone and Android devices.  Bettors will receive free sms alerts that keep them updated with the most recent scores and upcoming fixtures.

Ladbrokes Sports offers a betting option for almost all bettors and has a well-designed site with a support service available 24/7 and has a range of banking options.

Ladbrokes Betting Options

Banking Options

Ladbrokes Sports accepts all of the major debit and credit cards except for American Express and Diners Club.  Bettors can make use of PayPal, Skrill, Neteller, Western Union, Entropay, Sofortüberweisung, Giropay, iDeal, Astropay Card and Paysafecard.  Punters should just confirm which currencies are available for these methods as well as which countries can make use of them.  The Nigerian Naira is not accepted, but bettors can sign up with a supported currency and use one of the approved methods.  Deposits are free and immediate and bettors can make use of multi wallet.  Withdrawals are also free with E-Wallet having a processing time of 6 hours and credit and debit cards about 3 to 5 days.

Customer Support

Ladbrokes Sports has a customer service support centre that is available 24 hours a day via phone, live chat and email. Support is available in a range of languages including Chinese, Finish, Croatian and Romanian to name a few. The support staff is usually adept at problem solving and respond to emails within 1 to 2 hours. The sportsbook also has a live chat facility that is available in English, German, Swedish and Spanish.